Chief Marketing Officers (CMOs) face an increasingly complex challenge: accurately measuring the impact of their marketing efforts across a multitude of touchpoints. Gone are the days when a simple last-click...
As a marketer, scroll LinkedIn, Facebook, or any social media platform. Read any trade website. Attend an industry event. You will be inundated with targeted ads. Those ads are meant...
For the last year or so I have been intrigued by the CTV market. Actually my interest dates way back to when Google had a short lived TV ad offering...
