Reach and Engage Senior Audiences Effectively
“You can’t market to Seniors online” If that was in any way true, my career would have turned out quite differently. Not only can you market to Seniors online, but it...
From Data to Decisions: Why Multi-Touch Attribution is a Must
Chief Marketing Officers (CMOs) face an increasingly complex challenge: accurately measuring the impact of their marketing efforts across a multitude of touchpoints. Gone are the days when a simple last-click...
Cutting Through Marketing Hype to Discover Real Solutions
As a marketer, scroll LinkedIn, Facebook, or any social media platform. Read any trade website. Attend an industry event. You will be inundated with targeted ads. Those ads are meant...
Navigating the CTV Landscape: Why Strategy Matters More Than Platforms
For the last year or so I have been intrigued by the CTV market. Actually my interest dates way back to when Google had a short lived TV ad offering...